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As is known to all, using e-commerce to open the sale of agricultural and sideline products, logistics is not open around the topic all the time, especially the fresh agricultural products, not only to ensure that agricultural products into consumers' hands are fresh, and guarantee the quality safety of agricultural products. So here will lead to a problem, who can guarantee that produce the "original"?

"This is the local become China's first electronic retailing offline safeguard mechanism after pioneer, industry and a useful exploration to the electronic commerce." Archilife kang in recently, the local strategic cooperation at a news conference, zhejiang lishui local store association, dong-ming pan told reporters that the local agricultural products e-commerce to advanced cold-chain distribution, relying on the archilife kang group with Shanghai as the core of su zhejiang market foundation as well as the network and resource advantage, break the bottleneck of network marketing of agricultural products, build large southwest of zhejiang cold-chain logistics distribution base.

"I live in hangzhou DE sheng village, if I want to be a local native, I to go what program, how to ensure the quality?" A reporter asked the scene.

"Set out his phone and native, there will be delivery." Dong-ming pan said, after the buyer place the order, then notify farms slaughtering, packaging, into the unified distribution center, to achieve unified logistics, thus ensure the native original, "every native only to certification, including origin and the breeder, such trace mechanism, make quality there are telltale signs."

Look in dong-ming pan, after four years of exploration, although the local basic formed a relatively clear fresh electricity business management pattern, but in supply chain management need full time, such as how to increase the base management transparency, building supply chain brand and market, etc.

"The development of cold chain logistics is a complex process, want to consider all aspects of multiple elements." Said Ye Zhaohui, deputy head of the local county, in the process of distribution of fresh agricultural products will meet many unexpected situation, such as climate change, traffic jam, etc., so in those circumstances, how to adjust distribution pattern, you need to many times of exploration and summary, and ultimate purpose is to form a set of mature system of supply chain management and distribution standards, and based on the local "base", "local mode" is extended gradually.

"We will also set up fresh agricultural products research institute, provide the 'software' support for the cold chain base." Dong-ming pan, said the institute will be from the perspective of the place such as traceability management, data analysis, set up a relatively mature system of supply chain management. Then, consumers can not only enjoy in east China on the day of the delivery to the quality of agricultural products, choose fresh from the service, also can pass the traceability system to the master information of agricultural products, and even can communicate directly with producers, eased worries about food safety.