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Cold chain logistics is different from the traditional logistics, no matter on time, quality and service for logistics enterprises put forward higher requirements. The importance of food cold chain logistics enterprise is self-evident, and the actual operation process, the use of information system management can omni-directional and multi-level inventory, shipping, transportation, settlement and so on each link for effective management and supervision, in food enterprises play an important role in the process of cold chain logistics.

For the realization of higher requirements, informationization means important then emerge. A complete set of transportation management information system (TMS) is particularly important in the whole supply chain. Department of transportation management information system for enterprise logistics and third-party logistics enterprises application of information management system, to enterprises involved in the process of transportation order processing, transportation, distribution, carriers, management, capacity management, return to the single management, company management and returns management and other business management system.

The system requirements for instruction, shippers, scheduling and delivery performance, to the port of destination, return, claims, and abnormal business processing. Order management is on the upstream BCS system platform transmission of instructions for processing the transportation management system, for instructions to modify, delete, to release operations such as; Shippers management is to the third party logistics enterprise business executives - carriers, the grasp of the information is helpful to the logistics enterprises to reduce risk, control cost; Instruction scheduling management is according to the upstream customers, by BCS system instruction tasks assigned to TMS business module combined according to certain business rules and principles for split; Take delivery management namely upstream customer delivery in accordance with the instructions, the goods from the warehouse, through various carriers, transport, distribution, management of finally delivered to the consignee. This process is the core business, involving various departments work together in a house merger, task execution, various carriers, task management, order status and a series of job management; Performance management as a third party and even the fourth party logistics enterprises, the main business operations depend on the carrier, its cost, efficiency and service level is determined by the carrier, management and service level.

At present, with the improvement of people's living standard and the change of consumption idea, consumer quality requirements for fresh products is more and more high, green, organic product demand surge, electric business platform to benefit from the advantage of geographical space become customers for high-end fresh products in the channel. , according to data released by the ministry of commerce in 2013 China's total e-commerce transactions of more than 10 trillion yuan, including fresh electrical business deals reached 13 billion yuan, up 221% from a year earlier, but the proportion of fresh products is only 0.7%, less than 1%.

It is understood that the current into the fresh in the field of electric business enterprise can be divided into three categories: category is a delegate with Tmall, jingdong electric business platform; Another kind is the optimal motion, I buy a network such as vertical type electric business; The last category is wal-mart, rt-mart, yong hui and other traditional retail enterprises. But do fresh electricity enterprise main volume in millions of dollars to tens of millions of dollars more, has not been the attention of the capital market.

Expert thinks, at present did not find fresh electricity mature mode, everybody also in the "story", for event marketing, and not a lot of positive competition, also in through early marketing advantage. When fresh market cold-chain distribution efficiency, such as breakage of the key factors can be controlled in a certain range, is bound to cause the attention of the capital market, there appeared over ten billion yuan of fresh electric business enterprise, it is not surprising to learn that.