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In order to ensure the safely reach the hands of consumers from production source of fresh food, frozen logistics is a kind of essential measures to ensure food safety. Standing vice President of China federation of logistics and purchasing li-ming he said: "with frozen logistics, can make the milk sales radius and freshness are extended, can say to some extent the frozen logistics leading the development of China's dairy industry."

Recently, from the China food industry association of professional committee of the food logistics, our frozen logistics transportation in the circulation of pasteurized milk, yogurt and raw milk sell play an enormous role in the process, the country gradually developed frozen logistics will effectively promote the milk sales radius and the extension of shelf life.

Frozen logistics in our country in effect reflected from several aspects: the application of dairy industry in early 2009, the Shanghai market has emerged from the Meiji dairy production of pasteurized milk supply sales from Japan, the ship from the Japanese island of Hokkaido to Shanghai, China, dairy products the fastest also get a week before distribution to the consumer's hands, every foreign multinational supply fresh milk sales, if there is no frozen logistics technology breakthroughs and apply, it is a magical thing. Therefore, frozen logistics realizes the cross-border supply of pasteurized milk.

In guangdong and fujian, guangxi province, interregional milk regulating complementary, for example, frozen logistics played a good role in promoting. Guangdong produced milk supply rate is about 40%, the market gap mainly through several channels to solve, that imported from abroad; 2 it is to lead the Erie, mengniu, and other products in the market; Three is from fujian, guangxi to neighbouring area. If no refrigeration logistics do protection, transport across the province milk impossible. Now frozen logistics for fresh milk provides guarantee provincial circulation.

ZhongShiXie logistics committee believes that mengniu using frozen logistics to achieve diversity product expansion occupied the guangdong market, and frozen logistics constitute provincial brand yoghurt into the guangdong market is one of the routes. Make big brand extension product sales radius, cross-regional sales. In some large and medium-sized cities, dairy companies using frozen logistics to some cold milk door-to-door delivery services, frozen stretches out logistics is connected to the homes of the people, let the consumer can drink fresh milk at home. Like guangzhou, Shanghai, Beijing, nanjing, tianjin and the big cities of citizens need to market shopping, sit home can enjoy fresh milk and yoghurt.

At present, the city there are thousands of milk to send team every day, morning and evening will be fresh milk shop door to door into consumers' hands. The last station as a refrigerated transport of milk car, deposit are configured with the small incubator of milk, the industry calls this the bike milk freezing logistics. Meanwhile, frozen logistics not only on the family, also connected to the shopping mall, provides consumers with more variety of consumer choice, can be anywhere at any time according to their own consumer preferences for product to choose and buy, realize diversified consumption of milk products.