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In recent years, the domestic emerging of various kinds of size fresh electricity like night of spring breeze, like suddenly on the network and the land less, big to jingdong, suning, taobao, small to individual businesses, all are put into fresh electrical contractor, has the best of each promotion force, however, want to pie from the tempting cake, the fresh food cold chain distribution, is big or small electrical manufacturers to escape but the cruelty of problems.

Fresh foods because of its special type, for logistics demand is extremely high, not only like ordinary items to ensure speed, but also keep the food fresh, must be conducted in a certain temperature storage or transportation, which is often said that the refrigerator storage and cold chain logistics.

Predicts 2025, cold-chain food demand will be from the current 200 million tons to 450 million tons. At the same time, the next 10 years, China's refrigerator car, low temperature cold storage, railway transport of cooler annual volume of traffic will also keep a sharp growth.

And corresponding to the huge market demand is, however, the inefficiency of current distribution model of fresh cold chain: in 2012, our country enters the circulation of agricultural and sideline products value totaled 2.45 trillion yuan, but through the electronic commerce circulation of agricultural products accounts for only about 1%, the naked data show that in the field of cold chain logistics, our country fresh electricity, on the whole, there are still in a situation. The causes of this phenomenon, in fact, first is not that cold chain distribution technology, but in high costs.

We know that the cold chain logistics is higher than the common logistics system requirements and more strict, is a large and complex systems engineering, and want to put into cold chain logistics, and preparation is quite huge complex also.

There is a serious problem, because at present our country fresh electricity industry, and more focused on a second line in large and medium-sized cities, and the city, the traffic situation is worrying, especially in the customer order to delivery time, it is all the first-tier cities traffic jams the worst period of time, so in addition to the high costs, traffic conditions is also a great important factor restricting the fresh electricity distribution.

To face more problems, different kinds of fresh electricity have different calm response. At different stage of the enterprise at the same time, should also be based on financial strength, the enterprise itself each factor and has its own unique construction planning refrigerator.

Emerging small fresh electricity at the beginning of the start, if the money is relatively abundant, can be appropriately according to the situation of their own money self-built warehousing, cold storage and cold chain flow system as the business continues to grow, when the self-built cold storage and cold chain logistics system is difficult to ensure the daily into shipments, can cooperate with the third party logistics, warehousing, cold storage, warehousing and cold chain transport ability.

Emerging fresh electricity at the same time, each business can begin to build brand and the brand story, strengthen the quality of cold chain logistics, expand the regional distribution of fresh products within the scope of dimension, is a large fresh electricity can more consider direction.