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Orders for a surge in building up fresh electricity logistics pain points. Reporter saw many times, the special Courier will be a lot of original fresh packages piled up the side of the road of life, which also mixed with Vipshop package. Because many parcels, some put the side of the road for more than an hour. Originally cold chain in the whole process of the life in "the last kilometer" dragging the hind legs. Industry experts believe that the high cost of cold chain become fresh electricity refractory diseases.

At the July 17 fresh to promote "and the third anniversary of the anniversary of life originally, celebrating huge amount order, may be in a headache distribution problem. In micro special branches in peace west street, sidewalk life is filled with original package. Parked on the side of the road of special express car, packed with the goods but did not see refrigeration equipment. In the industry point of view, in spite of the ice as fresh artifact, but under high temperature, this simple cooling will be discounted.

In the press for over an hour waiting for, many package is still not finished delivery. In accordance with the provisions of the original life in Beijing, order by micro special distribution. Originally life has also been declared "micro special hand in hand to build the whole cold chain distribution system, putting special parts, to each one is used to identify the goods delivery staff, storage and nutrition knowledge of strict training, and ensure that the" eight hours cold-chain distribution to ensure that all the fresh home ".

The reporter sees in original life's comments, there are consumers comments received "four small mans has a broken"; Another comment is mango is not very fresh, like expired products. Loss is not only the original life, logistics has become the common fault of the fresh electricity, how to reduce the loss and increase the fresh degree has plagued all fresh electricity enterprise. Last year on July 31, this newspaper in the critical section ring after the failure of "was" face "the article reported that was living with the package of goods will only by ordinary tricycle distribution, part of the package is placed the roof. Today still no obvious improvement.Due to the raw product requirements extremely strong timeliness, resulting in each big fresh electricity to the sensitivity of the cold-chain distribution is higher, in succession, the slogan "the entire cold chain", but you treat fresh "cold" processing is different, is the major reason behind consider the cost difference of cold chain. Compared with the original life distribution network joint micro special third party logistics, the same operation fresh distribution of Tuo Tuo clubs and orchard everyday hard work has taken the self-management logistics.

Fresh network CEO Li Wenxian think of fresh O2O, fresh electricity biggest weaknesses is the logistics distribution, affected by the market environment pure cold chain logistics is hard to exist at present, the future fresh electricity control of cold chain logistics system has become inevitable.