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Today, people demand for fresh agricultural products with high quality, safety, and development more and more fast, therefore, development of fresh agricultural products electricity upside is of great significance. Specific performance in:

First of all, it is the goal of rural e-commerce development process, can effectively alleviate rural agricultural production has huge potential demand complementary problem between supply and demand, and the town is the direct force of transformation to promote rural economic and social development; Direct marketing of fresh agricultural products can get through many barriers between middlemen, can greatly save the circulation costs, increasing the income of the producer and consumer welfare.

Second, it as an important value added link in agricultural development chain, from agricultural production to fresh electricity product, eventually used for terminal consumer, this kind of value transformation is the fresh agricultural products of electricity is the most important value; It can drive the agriculture from production to commodity circulation of the entire system, promote the adoption of new agricultural science technology and the construction of a scientific management system.