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In 2014, the national food industry revenue grew by 9.7% year on year, the end of the declining since 2011, food and beverage industry is declared through the darkest night.

Continue to rebound in the first half of 2015, food and beverage industry, the national food industry revenue grew by 11.5% year on year, although growth has not yet peaked, but increasingly optimistic prospects in the industry.

1. The experiential consumption rise

Since this year, "experience economy" referred to in all walks of life. Far have millet strives to bring fans extreme experience, nearly there online order offline experience of suning's "cloud", chow tai fook launched a "virtual try" service. Experience economy era, to provide the customer's experience is not only a means of auxiliary sales, but the part of selling goods, together constitute the value of the enterprise.

In the food industry, create the experience, gradually become the catering enterprises are competing differences assassin's mace. More and more food and beverage business owners began to use opportunely, decorate in the decoration, the environment, order and service features elaborate design, hope to give the customer different experience.

2. The pursuit of takatsubo shop mode

Benefit from the education of the concept of "Internet +" catering, food industry began its miniaturization, the central kitchen output of primary products, stores simple processing finished product output mode. This pattern in addition to being able to save the store rent, maximum improve plateau effect, and can be quickly copy, formed the scale effect, quality control and easy to grasp.

3. Pay attention to build sheet is tasted hot style, "little and beauty"

Food industry in pursuit of a lot of time has passed.

The recent emergence of some of the catering enterprises only sell or main 1-2 product and make their own "treasure" of the town shop, but it can make a big market, is not only a new restaurant, old catering enterprises are also adapt to this trend.

Catering enterprises create "hot style", the purpose and electricity make "hot style" has some similarities. "Hot style" and the main dishes in addition to the brand can in the increasingly fierce competition in the industry with the features stand out, also can improve the efficiency of customer order. "Decision", is a matter of cost, customer subconscious hope restaurant tell myself the best choice. "Hot style" can help consumers to save the cost, you can often win consumer choice.

4. Catering target differentiation

Precise and vertical is the development trend of Internet companies, also suitable for food industry.

The long tail of the Internet makes it often can let minorities to accumulate a huge value. And in the food industry, for a group of extreme experience design, also can make narrow the brand form the public praise of the masses.

Massive domestic food and beverage industry, think to eat all the crowd was very difficult. And restaurants need seize one kind of the crowd, concentrate on the research of their preference, for their extreme experiences, with this group of people constitute a stable consumer groups, and then to move more of the market.

5. Closely with mobile Internet connection

Since this year, "Internet +" catering group buying online is no longer only, food industry began to merge with the depth of the Internet.

In the field of catering, the product is a foundation, has changed, but now communication means using the mobile Internet, word-of-mouth effect is very obvious. Rely on mobile Internet companies such as Meituan attract the passenger flow is not to rise this year, however, since this year, the food industry in the queue, such as order, invoicing, also began to use the mobile Internet.